The outlook for growth and business opportunity in the United States is positive, especially for companies that are willing and able to leverage new technology based disruptive trends and new challenges. With the improving US economy and the proposed Transatlantic Trade and Investment Partnership (TTIP) sentiments for growth in trade and investment are high.
Information Communications and Technology
Information Communications and Technology (ICT) has long been a driver of economic growth and opportunity. Regions like California’s Silicon Valley, New York’s Silicon Alley and the suburbs of Boston are well known for their high tech scene. However, there is a shift of the high tech sector into other urban locations and college towns: Huntsville-Alabama, Austin-Texas, Lexington-Kentucky, Davis County-Utah to name a few.
There are great opportunities in the US for enterprise-IT’s groundbreaking technologies: cloud computing and big data as well as software-as-a-service and platform-as-a-service. Consumers find many new features in the areas mobility, social media and mobile apps.
The life science companies in the USA are developing well. This trend doesn’t only affect the American market, as the companies better understand the Affordable Care Act (“Obamacare”), but also international markets, as they use possibilities for expansion in growing markets more effectively. In the BioTech sector the areas Cambridge and San Francisco are of special interest while the MedTech sector is strongly represented in Minneapolis, Cambridge and the state of California.
Consumer demand for content and changes in how people consume media are shaping the media and entertainment sector. Consumers are driving media businesses to become increasingly agile with constant digital innovation. Growth opportunities lie in digital as opposed to traditional media, particularly with the explosion in smart devices.
The United States has the second largest automotive market in the world (after China). The US automotive sector, despite its recent challenges, is today welcoming a period of prosperity and a surge of innovation. One major driver of this is the convergence of IT and mobile technology on the sector. IT and automotive are together creating business opportunities and jobs and yes, direly needed innovation!
The USA are among the countries with the highest energy consumption globally and among the leading nations in energy generation. The Annual Renewable Energy Country Attractiveness Index by Ernst and Young lists the USA second place after China in 2016, and ahead of Germany, Japan and Great Britain as the most attractive place in the renewable energy sector. Taken into account are, among others,
- financial incentives,
- possibility for projects,
- economic stability,
- Ease of Doing Business,
- growing demand for energy,
- safety of power supply,
- economic efficiency and
- affordability of renewable energies.
The USA are well prepared for investments from innovative companies from Germany and the world in this sector.